A LITTLE ABOUT ME
A Tulsa native now living and working in Dallas, Texas for the past 19 years.
During these years I’ve enjoyed working with some of the most dynamic enterprises in the United States to create some really fun things. I’ve even reinvented a couple along the way.
My career has taken me from the streets of New York, collaborating with iconic high-end fashion and retail brands, to courting the halls of finance delivering marketing that captivates and inspires action.
As Associate Creative Director for a multi-billion dollar investment sponsor and distributor, I’ve utilized all of my experiences to deliver marketing with the specific purpose of raising capital, attracting investment, and fostering insight while maintaining a high standard and adherence to brand.
20+ YEARS EXPERIENCE
Yes ... back when the Mac Classic was the cutting edge tool
for high-end desktop production, Quark loaded in RAM and Photoshop had no layers.
SOMETIMES ... PERSPECTIVE IS EVERYTHING
Creative problem solving is never routine and always an adventure. Often this requires thinking out-of-the-box and not forgetting about the side of the box, under the box or its flap.
BUILT FOR ADAPTABILITY
I've performed in a variety of capacities and creative environments and thrived heartily over diverse terrain. Small studios, big agencies as well as robust in-house corporate marketing departments.
CURRENT SKILL SET ALLOCATION
Creative Direction
& Design
Team & Client
Direction
Resource Allocation
& Budgeting
TOOL KIT
Adobe Creative Cloud Core Applications
Premier, After Effects, Animate, Lightroom,
Acrobat, Muse, Media Encoder, In5, Keynote, Office, VirtualBox & Parallels, Shotcut, Audacity
ECOSYSTEMS:
CONCEPT & DEVELOPMENT
Truly good ideas are made. The result is deliberate in every detail. Getting there takes discipline, careful consideration of "everything," and the guts to see it through. There is no room for off-the-rack ideas unless that is the intent.
PROBLEM SOLVING
It's one thing to have a really great idea.
It's another figuring out how to make it real. It can be a continuous and daunting process. When you finally arrive it's like sprinkles on cake for breakfast and sprinkles are for winners!
BUDGETING & RESOURCES
Ideas like problems are rarely singular. You may not always have the map through the maze; but, understanding costs up front and carefully allocating time and resources will always deliver truly amazing things.
VIDEO PRODUCTION
Behringer :30 Second Stinger
for Bloomberg Markets
BEHRINGER
As part of a multi-channel earned and paid media campaign a
30 second stinger was produced to air prior to a panel discussion hosted by Bloombeg Markets.
Creative Director:
Assoc. Creative Director:
Story Editor:
Art Director &
Video Production:
Tom Venner
Larry Wilkerson
Lisa Hubert
Matt Lillis
Behringer Has Evolved
BEHRINGER
2013 marked a significant milestone for Behringer Harvard and initiated a complete evolution of the brand, service, and investment platform. A key vehicle for communicating this change was the production of this video.
Creative Director:
Assoc. Creative Director:
Creative Writing:
Art Director &
Video Production:
Tom Venner
Larry Wilkerson
Laurie Dent-Wegman
Matt Lillis
Introducing ... Provasi Captial Partners
PROVASI CAPTIAL PARTNERS
On October 5th 2015 Provasi Capital Partners launched with the specific focus of providing advisors access to relevant insights, key resources, and a growing array of alternative investments to help build better portfolios.
A launch video was produced as a key element of the robust launch communication plan.
Creative Director:
Assoc. Creative Director:
Creative Messaging:
Art Director &
Video Production:
Tom Venner
Larry Wilkerson
Johnathan Ball
Matt Lillis
ONE
TWO
THREE
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10th Anniversary National Accounts Look Book
BEHRINGER HARVARD
To highlight its success as manager of a multi-billion dollar global portfolio of class A assets as well as a sponsor of strategic investment programs for both institutional and individual investors a showcase piece was concepted, designed and produced to feature and commemorate these accomplishments. The timing for completion of this high-profile look book was planned to coincide with Behringer Harvard’s decennial anniversary.
Upon the successful production of a top-quality first edition, two follow-up editions were produced for use by Behringer Harvard Europe (headquartered in Hamburg, Germany) and Behringer Harvard Middle East.
Creative Director:
Senior Art Director:
Messaging:
Production Designer:
Tom Venner
Larry Wilkerson
Laurie Dent-Wegman
Larry Wilkerson
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New Hire Welcome Kit
BEHRINGER HARVARD RESIDENTIAL
As the Multifamily platform expanded in the number of assets it invested in, the cost efficiency of in-house property management versus outsourcing to a third party became very quickly clear. Enter Behringer Harvard Residential. (aka BH Res).
Although separate to Behringer Harvard, it was important to position the brand
as an affiliated entity lending immediate credibility as it operated alongside its longer-standing industry peers with quantifiable track records. The BH Res brand was intended to skew toward a younger demographic leveraging the theme,
“Live. Work. Play.” punctuating its position as “experts in modern living”. The result ... a lush, rich brand across the platform.
Creative Director:
Senior Art Director:
Messaging:
Production Designer:
Tom Venner
Larry Wilkerson
Laurie Dent-Wegman
Larry Wilkerson
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Digital Delivery Investor Kits
BEHRINGER HARVARD
While the new investor kits made quite an impressive presentation, they were too expensive produce, house, inventory, and update on a continual basis.
Development of the digital kit resulted in a more contemporary application of completely refreshed brand and decreasing cost by nearly 61 percent of it's hard kit counterpart and could be updated digitally on the fly as needed. Reception of these new digital delivery kits was overwhelmingly positive due in large part to it’s contemporary design and smaller form factor.
Creative Director:
Assoc. Creative Director:
Messaging:
Art Director:
Production Designer:
Tom Venner
Larry Wilkerson
Laurie Dent-Wegman and Lisa Hubert
Larry Wilkerson
Scott Cleveland
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Property Gallery App Brochure
BEHRINGER HARVARD
Having successfully launched the Behringer Harvard Property Gallery app on the heels of Apple's release of the iPad, an over-sized brochure was created to be distributed at the booth during large conferences and events. The overreaching message was that Behringer Harvard provides the tools today for tomorrow investment solutions.
The brochure served to provide a platform to promote the availability of the new app and invite interactive participation through the use of QR codes.
Creative Director:
Senior Art Director:
Messaging:
Production Designer:
Tom Venner
Larry Wilkerson
Yasmin Waring
Larry Wilkerson
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Property Gallery
BEHRINGER HARVARD OPPORTUNITY REIT II, INC.
While still in offering, Fund management implemented a plan to restructure the asset mix to increase value. Strategic assets were disposed in lieu of more favorable assets that increased the value of the Fund.
To support this effort and illustrate the positive momentum of the Fund, a property gallery was created. The Opportunity REIT II Property Gallery featured only strategic, high-profile acquisitions presented along with the key details that explained why and how it's inclusion positively impacted the fund. Which is something that can't always be achieved through a financial statement.
Creative Director:
Senior Art Director:
Messaging:
Production Designer:
Tom Venner
Larry Wilkerson
Laurie Dent-Wegman and Lisa Hubert
Larry Wilkerson
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Investor Kit Refresh
BEHRINGER HARVARD
What initially began as a cost-saving measure to trim both the production and shipping costs of investor kits blossomed into a complete brand refresh for Behringer Harvard and very thorough exploration to find the right solution with regard to all things investor kits. This version of the kit yielded approximately
$34 off the per unit cost of a the total kit production and fulfillment.
A more contemporary application of the brand was developed to brighten up it’s historically heavy pallet and rigid architecture.
Creative Director:
Senior Art Director:
Messaging:
Production Designer:
Tom Venner
Larry Wilkerson
Laurie Dent-Wegman and Lisa Hubert
Larry Wilkerson
1 - 5
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Structures & Strategies in Digital and Print
BEHRINGER HARVARD
With the traditional landscape of marketing collateral now crossing the digital threshold it presented a unique opportunity to improve and expand the value of content provided to an expansive network of financial advisors.
The comparison brochure was a perfect choice to demonstrate the power of digital content delivery. The results presented a mobile alternative that delivered a compelling and engaging story that resonated with the speed that advisors needed information.
Creative Director:
Senior Art Director:
Messaging:
Production Designer:
Tom Venner
Larry Wilkerson
Laurie Dent-Wegman
Larry Wilkerson
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The Behriner 10' Enliten Booth
BEHRINGER
In 2013, due to a shift in its business model Behringer Harvard underwent a comprehensive corporate brand refresh to become Behringer. Pivoting it’s focus away from commercial real estate to partner and distribute several alternative investment products required retooling all collateral and visual touch points including how it was to present at key industry conferences and events.
The 10’ Enliten booth was designed to play up the visual excitement of the new brand, highlight the entrepreneurial heritage that Berhinger Harvard was founded upon, and nurture “relationships” both existing and new. The graphics and photography were meticulously designed to support the booth’s key messaging … “Evolving to meet the needs of advisors and the investors they serve.”
Creative Director:
Assoc. Creative Director:
Messaging:
Art Director:
Production Designer:
Tom Venner
Larry Wilkerson
Laurie Dent-Wegman and Lisa Hubert
Larry Wilkerson
Scott Cleveland
1 - 3
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Behringer Net Lease Program Overview
BEHRINGER NET LEASE ADVISORS
In 2013, new tax regulations and increased capital gains tax rates began driving more investors to seek tax-deferred solutions. As result Behringer Net Lease Advisors launched its 1031 program. The program very quickly gained significant momentum after the brand refresh.
Particularly challenging in representing a program like this was that special care had to give with regard to asset photography and in brands that either were or not invested in. Additionally, injecting a human element into the story that was generally representational to asset type.
The program closed seven successful deals in relatively quick succession.
Creative Director:
Assoc. Creative Director:
Messaging:
Art Director:
Production Designer:
Tom Venner
Larry Wilkerson
Laurie Dent-Wegman and Lisa Hubert
Larry Wilkerson
Scott Cleveland
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Behringer Website Refresh
BEHRINGER
Transitioning to Berhinger required a thoughtful consideration with regard all things web. The website as it existed was very thorough and perhaps perceived to be a bit too thorough. key information was there but took a bit of navigating to get to desirable key information for both advisors and investors. After completing a full audit to determine what really needed to up front and accessible the website received a complete content streamline … and a face lift.
The result was a completely refreshed web presence that was on brand, accessible and resonated very well with both investors as well as advisors. The Behringer website received the 2013, 2014 & 2015 WebAward for Outstanding Achievement in Web Development and Ekton’s 2014 Site of the Year Award.
Creative Director:
Assoc. Creative Director:
Messaging:
Art Director:
Production Designer:
Tom Venner
Larry Wilkerson
Laurie Dent-Wegman and Lisa Hubert
Larry Wilkerson
Scott Cleveland
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The Behinger Look
BEHRINGER
No stone was left unturned during the evolution from Behringer Harvard to Behringer. Everything from letterhead to water bottles and coasters were migrated. The change was far from localized as it effected upwards of 10 divisions of the company. While some of these divisions operated as completely separate entities they still had to visually relate and effectively coordinate with each other where brand was considered.
Creative Director:
Assoc. Creative Director:
Senior Art Director:
Art Director
Creative Messaging:
Tom Venner
Larry Wilkerson
Lee Dean
Scott Cleveland
Lisa Hubert
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New Brand. New Collateral.
BEHRINGER
A marketing collateral system and brand assurance guideline was developed to ensure that each component remained consistent across all lines of business and true to brand. As the company was beginning to transition away from real estate based investments it allowed for the introduction of more personal, relatable imagery rather than the façade or detail of impressive commercial assets.
This provided a valuable platform for the brand to speak about relationships. Specifically, Behringer’s relationships within the industry as a sponsor and distributor of investments, Behringer’s relationship with the advisors it partnered with, as well as advisors relationships with their clients. Thus, reinforcing theme that Behringer was evolving to meet the needs of advisors and the investors they serve.
Creative Director:
Assoc. Creative Director:
Senior Art Director:
Art Director
Creative Messaging:
Tom Venner
Larry Wilkerson
Lee Dean
Scott Cleveland
Lisa Hubert
2 - 3
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Investing with Alternatives White Paper
BEHRINGER
During the rebranding process the mix of products presented for offering
were so unique that considerable effort was put into developing critical thought leadership and the authoring of proprietary white papers. Traditionally, these articles were intended to present more functional than fashionable. However,
to elicit specific interest and provide a quality education about the specifics of products on the platform. As these pieces in particular were a key component
of an earned and paid media campaign pushing the creative a bit beyond the usual was warranted.
Creative Director:
Assoc. Creative Director:
Senior Art Director:
Art Director
Creative Messaging:
Tom Venner
Larry Wilkerson
Lee Dean
Scott Cleveland
Lisa Hubert
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Priority Income Fund, Inc.
PROVASI CAPITAL PARTNERS
Priority Income Fund was created to provide individual investors with the opportunity to invest in broad pools of senior secured loans. Given that the fund would be distributed by a dense broker-dealer network to retail investors the identity had to be unique and approachable. It also had to strike a balance between financial and somewhat promotional. Given the complex nature of this Fund’s strategy it was very important to represent to a potential investor what it was behind what they were actually investing in.
In addition to its own product overview, the identity was carried forward throughout the entire host of marketing collateral for the Fund. From Fact card, microsite, offering details summaries and PowerPoints.
Creative Director:
Assoc. Creative Director:
Messaging:
Art Director:
Production Designer:
Tom Venner
Larry Wilkerson
Laurie Dent-Wegman and Lisa Hubert
Larry Wilkerson
Scott Cleveland
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Website Redesign & Launch Email Campaign
PROVASI CAPITAL PARTNERS
Unique by design and driven by the key message of access the Provasi Capital Partners website was a complete departure from anything we had done before.
Old paradigms were shelved and through thoughtful consideration we designed a site that was both visually engaging, easy to navigate, and above all, responsive.
The goal was successfully achieved by presenting the visitor one-stop dashboard. This allowed a visitor to be presented with immediate access to key information
such as the latest commentary, updates and important dates. Main navigation was simplified to three destinations. Investments. Insights. Resources. This navigation
drives the viewer toward a deeper look at content relevant to the viewers need.
Creative Director:
Assoc. Creative Director:
UX/UI Design:
Front -end Developer:
Messaging:
Tom Venner
Larry Wilkerson
Alex Kushner
Kenny Guiterez
Johnathan Ball and
Lisa Hubert
Provasi Access 20' Moss Exhibition Booth
PROVASI CAPITAL PARTNERS
The launch of Provasi Captital Partners was always intended to be a big deal.
The timing for its debut was to coincide with its participation in one of the largest industry conferences of the year. Hence, a complete brand representation that underscored Provasi’s positioning statement of Access … supporting advisors with access to market insights, education and business development tools to
help build more meaningful relationships with investors.
The booth made quite an impact on attendees. Aside from the reaction at the conference, web analytics were very well noted in the amount of web traffic
this launch generated.
Creative Director:
Assoc. Creative Director:
Art Director:
Messaging:
Production
Tom Venner
Larry Wilkerson
Larry Wilkerson
Johnathan Ball
Paul Sluss
2 - 6
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Corporate Stationary & Thought Leadership
PROVASI CAPITAL PARTNERS
Provasi Capital Partners leapt from mere decision to full launch in sixteen weeks without even a name to brand. Needless to say there was a lot to accomplish.
A complete brand, standards for use and execution, a full range of marketing and Fund collateral, as well as a fully responsive website using a completely new
CMS platform. Many names were considered and rationales developed. Finally, Provasi, derived from the Greek word for access proved perfect.
We met this aggressive launch date head on with the dedication and concentrated collaboration of the entire creative, marketing, web development, and corporate communications teams and were soft launched three days prior to deadline.
Creative Director:
Assoc. Creative Director:
Senior Story Editor:
Senior Art Director:
Production:
Tom Venner
Larry Wilkerson
Lisa Hubert
Lee Dean
Paul Sluss
4 - 6
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Corporate Overview & Toolkit
PROVASI CAPITAL PARTNERS
Providing Access to What Matters Most only means so much unless you can clearly and succinctly say how you plan to do that and what that actually means. That is exactly the approach taken in developing the Provasi Corporate Overview brochure. Special consideration along each step in its design and messaging were finely tuned so that no key point could be missed. Positioning Provasi as the go-to resource for advisors needing access to specialized strategies and tools for building better portfolios and a better practice.
The advisor toolkit was but one, of the pieces developed and created to provide value to advisors. This advisor curriculum was also supplemented with market insights, blog content, videos and proprietary niche marketing program.
Creative Director:
Assoc. Creative Director:
Art Director:
Messaging:
Senior Story Editor:
Tom Venner
Larry Wilkerson
Larry Wilkerson
Jonathan Ball
Lisa Hubert
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PATHWAY Energy Infrastructure Fund, Inc.
PROVASI CAPITAL PARTNERS
PATHWAY Energy Infrastructure Income Fund was designed to offer individual investors a tactical, energy-focused strategy that was not reliant on investment
in a singular asset class but rather in a heavily diversified array of energy-related sectors ... upstream, midstream, and downstream.
The identity for PATHWAY represented the entire spectrum of opportunity the Fund sought to invest. A key component to PATHWAY's branding incorporated the idea of motion, direction highlighting its ability to strategically flex in order to benefit it's objective.
Creative Director:
Assoc. Creative Director:
Senior Story Editor:
Tom Venner
Larry Wilkerson
Lisa Hubert
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